Sustainability
Lighter on the earth, by design
Sustainability isn't a collection or a campaign for us — it's the material we start with and the way we choose to work.
Our Promise
Four commitments, woven in
From the fibre we choose to the people who make our bags, every link in the chain is made to tread lighter and last longer.
Natural Hemp Fibres
Rain-fed and pesticide-free, hemp needs a fraction of the water of cotton and regenerates the soil it grows in.
Reduced Impact
Low-water dye houses, off-cuts rewoven into accessories, and plastic-free packaging from bolt to box.
Built To Last
Hemp grows stronger when wet and softer with age. One bag, repaired not replaced, for decades.
Ethical Sourcing
Fair wages, safe workshops and long-term partnerships with the artisan families who make every piece.
Why Hemp
The most honest fibre we know
Field To Finish
How a TheProudLondon bag is made
01
Grown
Rain-fed hemp grown without pesticides in Nepal's foothills.
02
Loomed
Hand-woven into canvas by artisan families, one bolt at a time.
03
Made
Cut, stitched and finished by hand in safe, fairly-paid workshops.
04
Carried
Shipped plastic-free, then repaired for free for life.