The phrase is everywhere. Here's what it looks like in practice — wages, workshops, and the people behind the label.
Ethical is the most overused word in fashion, and the least audited. For us it isn't a marketing line — it's a set of relationships we can point to by name.
Fair, above-market wages. Safe, well-lit workshops. Long-term commitments that let artisan families plan their futures rather than scramble for the next order.
Transparency is the only real test. If a brand can't tell you who made your bag and what they were paid, the word means nothing.
Carry the story with you
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