We are living on this planet as if we had another one to go to.⁠

Melting glaciers, early snowmelt, and severe droughts will cause more dramatic water shortages and increase the risk of wildfires in the near future.⁠

Forests, farms and cities will face troublesome new pests, heat waves, heavy downpours, and increased flooding.⁠ ⁠Disruption of habitats such as coral reefs and Alpine meadows will drive many plant and animal species to extinction.⁠ ⁠

The melting of the glacier will raise the ocean water level and its acidity but will decrease the amount of salt, giving up for dead several species from coral to whales.⁠ ⁠ Moreover, the melting of glaciers will release ancient microbes and pathogens and there will be outbreaks of unknown diseases.⁠ 

One of the latest disasters is the fire going on in the Amazon unique eco-system.

The Amazon is a vast sink for storing carbon dioxide and a key element of any plan to restrain climate change. Any increase in deforestation would speed up global warming as well as damage an important refuge for biodiversity.⁠


Scientists say the Amazon is approaching a tipping point, after which it will irreversibly degrade into a dry savannah. At a time when the world needs billions of more trees to absorb carbon and stabilise the climate, the planet is losing its biggest rainforest.⁠ ⁠ The priority should be building a buffer against the tipping point and drawing down emissions, which means not just protection of the Amazon and stopping slash&burn agriculture but massive reforestation.⁠

Because of this, we made our planet priority TheProudLondon priority!

Habitat loss is the greatest threat facing wildlife worldwide. We believe that by protecting land, acre by acre, we are taking the best action to ensure a future for wildlife.

In fact, from today onwards 10% of every purchase on our online store will be devolved to World Land Trust.

World Land Trust is an international conservation charity that protects the world’s most biologically significant and threatened habitats funding the creation of reserves and providing permanent protection for habitats and wildlife.

Every purchase on TheProudLondon store will contribute to buy acres of land for conservation. 🙌🏻

Once land is under conservation management by WLT partners, options are investigated to restore deforested land and degraded habitat, reconnecting previously fragmented forest patches and creating corridors for wildlife.

What else can you do to support reforestation? 

The most important actions are POLITICAL and COLLECTIVE. ⁠ ⁠

☞ Join a party or campaign group that makes the environment a priority. Through these groups, urge your elected representatives to block trade deals with countries that destroy their forests and to provide more support for countries that expand tree cover.⁠ ⁠

☞ Support and donate to organisations that support the forest, forest dwellers and biodiversity:⁠


Amazon Watch⁠ ⁠


Friends of the Earth


One Tree Planted⁠



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